How to resell SEO services with SEORUK

1. Decide which problem you are selling a solution to

A client saying “we need SEO” has not given you a brief. They might need more enquiries from a particular service, visibility around one location, a better-performing website or help understanding a fall in organic traffic. Those are different jobs.

Ask which customers they want, which services make commercial sense and what happens after a visitor lands on the site. A clinic with plenty of enquiries but no appointment capacity does not necessarily need more traffic. A specialist consultancy with an invisible service page might.

Write the problem in one sentence before discussing packages: “The client wants more qualified enquiries for its commercial property service, but the relevant pages are barely visible in search.” That sentence should shape the research, scope and reporting.

Record five things in your discovery notes:

• The service or product the client wants to grow.
• The target location or audience.
• The pages that could reasonably answer those searches.
• How a qualified enquiry is recorded and followed up.
• Who can approve and implement changes to the site.

Backlinko’s guide to selling SEO services argues for demonstrating value and preparing relevant evidence before the sales conversation. Use that principle, but build the evidence from your prospect’s actual situation. Do not reuse another agency’s success story as your own.

2. Check whether the site is ready for the work

Do not make link building the automatic answer. A page that cannot be indexed, says very little or sends visitors to a broken form needs attention before you ask a client to fund links to it.

For an initial review, check that the important pages are accessible, answer the customer’s question and have a sensible next step. With permission, inspect Search Console and analytics to establish a baseline. Separate branded searches from searches for the service itself, because an increase in brand demand can disguise weak non-brand visibility.

If the main obstacle is technical, consider a white-label SEO audit. If the client needs ongoing strategy, on-page work and content, review managed SEO. If the problem is local visibility, local SEO may be the better starting point.

This is also a useful sales filter. Say no when a client demands a fixed ranking by a fixed date, cannot provide the access needed or has no capacity to implement the proposed work. A smaller suitable account is preferable to a larger one built on an impossible promise.

3. Understand what the four link packages actually buy

SEORUK’s white-label link-building service uses monthly budget packages. Our experts recommend the combination of links for the campaign. These are not the retired DR-based options, a fixed number of links or complete SEO retainers.

These figures are the published package prices checked on 30 October 2026, excluding VAT. Suggested client prices use a 2x resale calculation; you choose your own client price. Check current pricing before issuing a quote. SEORUK charges UK buyers 20% VAT at checkout. Get accounting advice on your own VAT obligations and treatment.

The packages are monthly recurring only. You can cancel any time, with cancellation taking effect at the end of the paid period. Replacement is available for a dropped link within 12 months of placement, only while the client has live campaigns with SEORUK. That condition belongs in your proposal, not just the small print after a sale.

4. Put your agency’s contribution in the proposal

“We resell links” tells a client very little about why they should buy from you. Explain the work your agency owns: interpreting the brief, choosing priorities with the client, checking deliverables, discussing results and coordinating other work.

An honest proposal separates three layers. First, supplier fulfilment: the specified service and report. Second, agency management: the meetings, checks and decisions your team will provide. Third, outcomes to monitor: search visibility, qualified enquiries and other agreed indicators. Only the first two are deliverables you can commit to performing.

For a fictional business-to-business consultancy, an initial proposal might recommend Growth at £1,250 a month to your agency, with a suggested £2,500 client price. The agency would agree the pages to support, prepare the brief, review the live URL report and discuss progress with the client. The £1,250 difference is a gross spread before your costs, not guaranteed profit.

You do not have to recommend Growth. If the client can only sustain a £750 supplier budget, Starter may fit better. If technical work is the pressing issue, do not sell any link package yet. Budget fit and campaign readiness should come before the package name.

5. Order first, then complete the delivery brief

The SEORUK order flow is package selection, payment, brief and confirmation. The detailed intake follows payment. Prepare the information with your client beforehand so that you can complete the brief accurately once checkout is finished.

For link building, have the destination URLs, keywords, preferred anchors, audience and constraints ready. Orders support up to 75 page entries, but that is a briefing limit, not a promise of 75 links or an instruction to spread a small budget over every page.

In the agency portal, connect the order to the right client and keep the order-specific instructions together. Do not place confidential information about a different client in a shared brief. When your logo and agency styling are configured, review the client-facing report before you pass it on.

You can add another service to your cart and continue shopping. Each saved item still has its own checkout, payment, invoice and brief. Tell the client what is being bought, and avoid representing separate services as one bundled fulfilment commitment unless your proposal explicitly covers each part.

6. Set a reporting baseline before delivery begins

Agree the date range, tracked pages, searches and conversions before the first report. If the client only measures total traffic, explain why that may not tell you whether the commercially important pages are improving.

A useful monthly conversation has four parts: work delivered, changes observed, what remains uncertain and the next decision. A link placement is an output. A higher position is an observation. A sale is a business outcome. Do not treat those as interchangeable or assume that one caused another without supporting evidence.

Keep a change log for content updates, technical fixes, promotions and other campaigns. Those factors can affect performance alongside link building. If results are flat, discuss the evidence rather than adding a confident story to a disappointing chart.

Your first-client checklist

Before placing an order, confirm that you can answer these questions clearly:

1. What business problem are we addressing?
2. Why is this service appropriate rather than a different SEO service?
3. What is included, what is excluded and who approves the work?
4. Can the client sustain the agreed monthly budget?
5. Have we explained recurring billing, cancellation and replacement conditions?
6. How will we measure progress without promising rankings?
7. Who owns the account, brief and client communication?

For a practical next step, read how to price resold SEO services before quoting your first account. If you are still deciding what to sell, review the link-building packages and discuss the client’s situation with SEORUK.

FAQs

Sources and further reading

• Backlinko: How to sell SEO services, for evidence-led sales preparation.
• Google: Creating helpful, reliable, people-first content, for the standard to apply to client pages and training material.
• SEORUK’s published catalogue, order flow and portal, checked on 30 October 2026. No customer outcomes are claimed in the examples.